Your healthcare website forwards patient browsing data to Meta and Google every day. Plaintiff firms use that exact data flow to file under state wiretap statutes and state consumer-health-privacy laws — $100M+ has settled to date, and the docket is moving down-market into independent practices. Most settlements pay out quietly through E&O and cyber liability insurance, which is why most practice owners hear about it from their carrier, not the news. Apex Vault sanitizes outbound events at the perimeter. Your campaigns stay live; the signal stops at your boundary.
Every tracking pixel on a healthcare site is a class-action defendant. State wiretap statutes and state consumer-health-privacy laws have produced a multi-year settlement docket against hospital systems, multi-location MSOs, specialty pharma, and digital-health platforms.
Cyber-insurance carriers are writing tracking-technology exclusions into 2026 renewal underwriting. The do-nothing path ends with your counsel pulling paid media entirely — typically within six months of the first plaintiff letter.
Tracking events enter raw, leave sanitized. Identity stitching at the destination is architecturally prevented. Your ad accounts continue receiving conversion signal Meta and Google can model against.
Meta Advantage+, Google Performance Max, Smart Bidding continue to optimize against aggregate conversion signal.
First-party analytics replaces GA4 — visibility into user behavior without forwarding it to Google (which won't sign a BAA for its ad or analytics products). Full per-visitor paths. Unsampled. Inside your perimeter. Yours.
No matchable identifier crosses the wire. No identity stitching at the destination. Outside the statutory "sale" definition.
1–4 location practices. Multi-tenant deployment, templated BAA, 7-day install. Public pricing.
$5K + $1K–$2.5K/mo →5–25 location operators. Single-tenant, negotiated BAA, dedicated pen test pre-go-live. 9-week cycle.
Request tier sheet →Hospital systems, specialty pharma, multi-brand. Bespoke single-tenant, custom hardening, Letter of Attestation at go-live.
Request tier sheet →